"Crown Moulding & Millwork, Home Lighting, Furnishing & Decor since 2003"

The deception of "Free Shipping"
by Fedexis Uepyessi . . . . maybe

The truth doesn't always set you free; some people prefer to believe prettier, neatly wrapped deceptions; such as free shipping.


free shipping for lighting and furnitureI have been sending decorative millwork such as polyurethane and wood corbels or decorative crown molding since 2003 and I can tell you that Fedex and UPS have never said, “don’t worry, all of your shipping is now going to be free”. NO . . .. They charge me every single time. . . . So I turn I need to get that money from someplace, and since it's the customer that is paying me for my products, and the customer who is having the product shipped to them, guess who ends up paying for the shipping; up front or built into the product price. So when is it "Fairest" for the customer?

Where “Free Shipping” claims may be trusted and actually translate into a fair price for the consumer is with products sold one at a time like televisions, artwork or jewelry. With these products, often sold and therefore shipped one at a time, it’s easier for the retailer to add the actual shipping cost to the price of the item because they know how many they are going to ship each time: One!

For example; if the consumer purchases one television costing $500.00 and the online retailer that sells that television knows that for one TV of that size and weight shipping will cost $75.00, then it is easy enough to show a price of $575.00 for the television offering “free Shipping”; but anyone thinking that they are not paying for shipping within the price of the television should think again.

Carrying this example forward, if it cost $75.00 to ship one television, does it to cost twice that amount to ship two televisions?… The answer is NO! . . . and this is where things start to get a bit tricky for the retailer and sometimes for the customer.

Anyone who has done any amount of shipping, or purchased a number of items requiring shipping knows that there is a base price charged just get an item of the door. Then, there is an incremental amount for each additional piece that becomes part of that order. While UPS may charge $75.00 to ship one television, it might only cost $100.00 to ship two. . . . so why, if you want to buy two televisions, would you pay double for shipping? Doesn't sound fair does it.

So how does a retailer offer free shipping on an item that someone might buy two or three of in one order, when another person may order 50 of these same products in the next order? True, that there are some tricks available, including quantity discounts applied to offset the added costs, so that it does not get carried out of hand; but that only works if customers are only ordering that one product item in their order. What if a customer only orders four of one item, seven of another and two of another? They are now paying the maximum amount of shipping on three separate items though these are all being shipped in the same truck.

So go ahead and check out other retailers and their free shipping claims, but remember to come back and check our final price as well . . . and if that still is not competitive, give us a call and we’ll see what we can do about that. We want your business and we aren’t going to get it by charging you more than someone else would.