Fratta.com is proud to be considered one of the online, eCommerce
trend setters embracing the latest in supply channel techniques. As a distribution
retailer, Fratta.com is able to deliver more home improvement
products and supplies to it’s growing list of North American customers
faster than traditional supply channels would allow.
While many online home furniture, lighting or building supplies
retailers continue to rely on products stocked and shipped from one
centralized warehouse, a distribution retailer harnesses the
productivity and geographical benefits of multiple warehouse facilities
spread strategically throughout the United states.
More Warehouses mean More Options:
More warehouses in more states mean shipping costs can be kept
down; and with so many people wanting “free shipping” online, this
becomes all the more important. The truth is, that nobody ships anything
for free; it’s always built into the price someplace: As a distribution
retailer, with multiple warehouse locations, less distance means lower
shipping costs, so that Fratta.com is able to pass on more savings to
it’s online customers.
Another benefit of Distribution Retailing is the ability to offer more
products from more manufactures. With a greater number of warehouses, we
are able to stock a larger range of products; and if the warehouse
nearest our customer runs out, another steps in to fill the order. This
in itself translates into the order fill-rates that exceed industry